To Our Twitter Followers:
Since we first started using social media in spring 2009, @SF_Emergency has become a major public information tool for DEM. In this journey of learning how to integrate a culturally unprecedented mode of communications (we liken it to when the internet was first used), we have learned A LOT about crafting messages for the public on this medium, of particular importance being how to master the art of…brevity. With that magical 140 character maximum, us govies have really worked that muscle. So, in the process of learning to craft succinct messages, we adopted a formula of sharing only the basics. This formula predominately includes the 1) what to do (e.g., avoid the area); and 2) what geographic area is impacted.
So, as we move forward on our social media journey, we are becoming aware that our formula (developed to honor brevity and unnecessary information that could cause more trouble than…
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