Getting the Word Out
Posted by demfrancis
Today is Day 1 of San Francisco’s 3-day tsunami exercise and we’re practicing the City’s alert and warning procedures. Say what?!? It’s how we get the word out in an emergency- in this case a tsunami. For City leaders and top emergency officials, it’s reviewing the decisions needed to send an alert and even call for an evacuation of coastal neighborhoods. For the emergency operations center staff, it’s executing pre-planned measures to ready themselves and the public for an impending tsunami. While we won’t actually send alerts to the media, sound the sirens, push text messages, or dominate your Twitter feed- we will practice doing so in a simulated environment.
In a real emergency, we use a number of tools to help get the word out to you. Here’s a rundown of some of tools we have in San Francisco:
The Outdoor Public Warning System
It has many names- the Burrito Call, the Tuesday Noon Siren, or Charlie Brown’s teacher but the San Francisco’s Outdoor Public Warning System is there to alert residents and visitors of the City about possible danger. Specific emergency announcements can be broadcast over any one (or more) of the 109 sirens which are located on poles and on top of buildings throughout all neighborhoods in San Francisco, Treasure Island, and Yerba Buena.
The sirens are tested at noon every Tuesday. During the weekly test, the siren emits a single 15 second alert tone, similar to an emergency vehicle siren. In the event of a disaster, the 15 second alert tone will sound repeatedly for 5 minutes. For more information visit http://sfdem.org/index.aspx?page=55
AlertSF is a text-based notification system for San Francisco’s residents and visitors. AlertSF will send alerts regarding emergencies disrupting vehicular/pedestrian traffic, watches and warnings for tsunamis, flooding, and Citywide post-disaster information to your registered wireless devices and email accounts. Registrants can also sign up to receive English-language automated information feeds and/or alerts targeted to specific areas of the City. To sign up for AlertSF please visit: www.alertsf.org
@SF_Emergency is the Department of Emergency Management’s official Twitter account for emergency public information. In general we provide information on 1) what to do (e.g., avoid the area); and 2) what geographic area is impacted; and 3) whether the incident is related law enforcement, fire, transit, or traffic. Follow us at @SF_Emergency
Wireless Emergency Alerts (WEA)
San Francisco can access the Wireless Emergency Alert system to send wireless phones and other enabled mobile devices geographically-targeted, text-like messages alerting them of imminent threats to safety in their area. Basically, if your wireless phone pings a cell tower in San Francisco, we can send you an alert message. For more information visit: http://www.fcc.gov/guides/wireless-emergency-alerts-wea
SF72 moves beyond the concept of building a disaster kit — instead, it will provide accessible tools and simple steps to help San Franciscans connect with one another and support their communities, now and in the event of an emergency.
In an Emergency is the portion of the website that will provide up–to–date information on current emergencies, including a description of the emergency and instructions for any actions that the public should take (e.g., boil water, shelter in place, avoid the area around Civic Center, etc.). This section of the website will become the homepage of SF72 during a major emergency. To learn more visit www.SF72.org
The sirens, AlertSF, social media, WEA, and SF72 are just some of the resources we can use to help get the word out. In the event of tsunami or other major disaster, police, fire fighters, volunteers, and community networks could also help get information to neighborhoods throughout San Francisco. Finally, we’ll also push out information to the media so they can report what’s going on to you.
Posted on March 25, 2014, in Alert and Warning, Disasters, EOC Activations, Preparedness, Resilience, SMEM, Social Marketing and Strategic Communications and tagged AlertSF, Emergency Management, National Tsunami Preparedness Week, Outdoor Public Warning System, San Francisco, SF72, social media, Tsunami, Tuesday Noon Siren, Twitter, Wireless Emergency Alerts. Bookmark the permalink. Leave a comment.