The GOOD Design Challenge

The fall season of preparedness began with National Preparedness Month, which is every September. This year we kicked of the nation’s month dedicated to emergency preparedness with the unveiling of an innovative design project spearheaded by AIA San Francisco’s Center for Architecture and Design (AIA SF), a nonprofit charged with educating the public about the value of good design.  AIA SF received a small grant from the National Endowment for the Arts  to help promote “design thinking” as a way to help solve seemingly intractable social issues for nonprofits and city agencies.  AIA SF’s selected design firm, LUNAR, decided to focus on earthquake preparedness.

DEM’s role in the project was to consult with LUNAR on the topic of emergency preparedness (and the challenges we face as a government agency trying to create a cultural adoption of emergency preparedness behavior). LUNAR’s role was to develop concepts that spark conversation and ideas, and design a concept for consideration to any organization with an interest and/or organizational mission to promote emergency preparedness.

Aligning with DEM’s preparedness messaging that shifts the focus from a looming disaster to value-based reasons to prepare (for your family, for your community, for your comfort, etc.) and is explained in LUNAR’s Blog about the project:

“LUNAR’s presentation frames the possibility of shifting the ‘fear’ factor of disaster preparedness to one of desire to be ‘ready.’ And, most importantly, LUNAR has added a sense of cool, something sorely lacking in the field of disaster preparedness,” says Margie O’Driscoll, Executive Director of the American Institute of Architects, San Francisco Chapter. “We hope this work inspires not just the City’s Department of Emergency Management but also the legions of leaders around the country who grapple with the tough issues of disaster preparedness every day.”

The video sums up the project best, so please enjoy! 


About sfdemkristin

A strong believer that we are more prepared than we think, Kristin advocates it is not a looming disaster that inspires us to prepare, but rather the peace of mind that comes from having taken a few simple steps in advance of an emergency to take care of our loved ones. Kristin can be found on Twitter @kristinlhogan.

Posted on November 26, 2012, in Preparedness, Resilience, Social Marketing and Strategic Communications, Uncategorized. Bookmark the permalink. 1 Comment.

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